News Release


Phil FordRALEIGH, NC – Phil Ford, a basketball legend as a member of the UNC Tar Heels and one of the most beloved figures in North Carolina sports history, will be represented by Raleigh-based PSE-3 for personal services and Ford’s availability for college and professional coaching opportunities.

“Phil is an electric personality who we believe can be a major branding asset to North Carolina companies,” said PSE-3 managing member Bill Futterer. “He has terrific on-camera presence, has been recognized for over 30 years as one of North Carolina’s shining athletes, and has a personality that companies can use to enhance their image and their consumer relationships.”

Phil FordFord was a four-year basketball star at the University of North Carolina at Chapel Hill, ending his career at the Tar Heels all-time leading scorer. He was a three-time consensus All-American, was the college player of the year and John R. Wooden Award winner in 1978, and won a gold medal with the U.S. Olympic team in 1976.

A member of the Atlantic Coast Conference 50th Anniversary men’s basketball team, Ford was inducted into the North Carolina Sports Hall of Fame in 1991.

Ford was the second pick in the first round of the 1978 NBA draft and was the NBA Rookie of the Year in 1979 with the Kansas City Kings. He retired from the NBA in 1985 after averaging over 11 points and six assists during his career.

“Phil does a great deal of charity work,” continued Futterer. “He enjoys personal appearances, and we’ll be looking to place him with a select group of companies who can benefit from his renown in North Carolina.”

PSE-3 is in its 13th year as a communications, marketing and sales firm serving the entertainment and sports industries.