News Release
Home

RALEIGH’S PSE-3 NEGOTIATES SPONSORSHIP DEAL BETWEEN CHINESE LPGA STAR SHANSHAN FENG AND COMMERCE RESORT & CASINO

Feng is the first golfer from mainland China to win a major American golf tournament

RALEIGH, NC – The Commerce Hotel & Casino has signed a sponsorship and personal services agreement with China’s Shanshan Feng. The agreement was negotiated on Commerce’s behalf by Raleigh’s PSE-3, a sports and entertainment sales, marketing and communications firm.

Shanshan FengIn 2012, Feng became the first golfer from mainland China to win a women’s or men’s major tournament, firing a 5-under-par 67 to come from three shots back to win the Wegmans LPGA Championship. She finished the 2012 season fifth in the Rolex World Ranking and tenth on the LPGA money list by banking over $1.1 million. So far in 2013, Feng has posted six top-10 finishes in just 11 events, including a ninth-place finish in the recent U.S. Women’s Open.

“I’m very excited to be a member of Commerce family”, Said Feng. “As a leading hotel and entertainment brand, Commerce has always been a prestigious sponsor for a variety of sports. I believe it will be a wonderful partnership and I really look forward to that.”

“Each year we host tens of thousands of international visitors,” Commerce Hotel & Casino General Manager Jeff Harris said. “Aligning with a budding golf superstar with a huge international following is a natural extension of our marketing initiatives.”

Grant Slack, senior vice-president of IMG Golf Asia Pacific, said, “This alliance is the perfect fit for both Shanshan and Commerce. As an iconic Chinese golfer, Shanshan’s association with Commerce will be instrumental to the further development of Commerce brand globally, especially in the marketplace of Asia.”

Commerce Hotel & Casino is the world’s largest poker casino and is located in the Los Angeles suburb of Commerce. In addition to displaying the Commerce brand on her competitive clothing, Feng will make several personal appearances for Commerce during the 2013 season.

The Commerce Hotel & Casino hosts the $20 million Los Angeles Poker Classic, professional boxing, MMA and professional wrestling. Commerce is a sponsor of the NBA Los Angeles Clippers and is the title sponsor of The World’s Strongest Man competition to be produced by IMG for international television in Sanya, China, in August of 2013. PSE-3 also placed Commerce in its site host and title sponsorship roles for The World’s Strongest Man.

###

ABOUT THE COMMERCE HOTEL & CASINO

The Commerce Hotel & Casino is the world’s largest poker casino with well-appointed rooms and a choice of great restaurants. The property features a full-service spa with movie lounge, ballroom and banquet facilities, and a location near Hollywood, Rodeo Drive, Disneyland, Universal Studios, the Los Angeles Convention Center and the famous Los Angeles nightlife. The Commerce Hotel & Casino hosts professional boxing, MMA and professional wrestling and is a sponsor of the NBA Los Angeles Clippers. Players enjoy nearly every form of poker: Texas Hold ’em, 7-Card Stud, Omaha, Pot Limit, Mexican Poker, Pineapple, Draw, Low-Ball and many others. Commerce offers the most Baccarat and EZ Baccarat tables in the West as well as Pai Gow, Pai Gow Tiles, Blackjack and more. The casino is home to the $20 million Los Angeles Poker Classic, and horseracing fans can enjoy off-track betting action at the Commerce Casino Racebook. Visitors have 24-hour access to translators and airport transportation. For more information, visit www.commercecasino.com or call (323) 721-2100.

ABOUT PSE-3

PSE-3 has provided communications, marketing and sales services to the domestic and international sports and entertainment industries since 1999. Company information is available at www.pse-3.com.